Almost every single extra virgin olive oil blog online will tell you to store your olive oil in a dark bottle, preferably somewhere cool with very little light. The truth is that if you are in possession of a few bottles of ultra premium extra virgin olive oil, this is simply not necessary.
Since our olive oil doesn't sit under the intense UV lights on supermarket shelves, we simply don't have to use dark bottles.
At Selo, we have the luxury of shipping directly to our customers. This means our customers have the luxury of showing off their liquid gold to friends and family, and don't have to worry about rancid oils and spoilage.
Precaution aside, the main reason that large industrial producers of olive oil sell their wares in dark tinted bottles is that they are often cut with industrial seed oils that spoil easily.